Team

Experience & Activities

Rebecca Tlabago is a qualified Public Relations and Communications Agent & Entrepreneur. Rebecca has over 8 years Business experience and 4 years in the PR practice specialising in Public Relations Practice & Consultancy, Brand & Client Representation, Media Relations & Liaising, Project Management, Campaign Management, Communications Management, Marketing & Advertising, Crisis Management & PR Proxying. She founded Lucrative Communications in August 2018 and has grown mature as a businesswoman and a Public Relations Agent.

PR Rep.
Rebecca and Co. has represented several brands and businesses;

Thikho Events Pty (Ltd) { Public Relations & Communications Manager} 2024 – Present

• Media Relations & Publicy Management; Organising publicity and managing media relationships (Interviews on Newzroom Afrika, Ikwekwezi FM, Radio 2000 & Expresso Breakfast Show).
• Campaign Management; Plan and coordinate external communications of the brand.
• Client Relations; managing communications with relevant stakeholders.
• Sponsorship Communication; establishing and maintaining communications with potential sponsors and investors.
• Social Media Management: Twitter and YouTube communications management throughout event campaigns.

The Isixhosa Music Festival – Events Management { Public Relations, Marketing & Advertising Manager} 2023

• Client Relations; managing communications with relevant stakeholders.
• Public Relations Management; Overall planning and management of all brand communications on all media.
• Publicity Management & Media Relations; Organised publicity on more than 10 National publications (Interviews on SABC News, Daily Sun, Sunday World, PE Express, Herald Newspaper and more)
• Crisis Communications; we swiftly dealt with a crisis for the brand and assisted them in regaining community trust and credibility.
• Marketing & Advertising; Planning and maintaining marketing and advertising campaigns. (Traditional & Digital Media)
• Sponsorship Communications; Reporting to the relevant sponsorships to maintain strong business relationships.

STB Secure The Bag Pty (Ltd) Fashion Brand { Public Relations Manager} (2023)

• Digital Management; Overall Management of their digital brand ( Website, Social Media Management.
• Public Relations Management; Represented the brand at events to introduce the brand to extensive audiences.
• Strategy Development; Create strategies and execute them to ensure overall success of brand campaigns.
• Strategic Partnering; Build and maintain relationships in and around the brand.

Vibe Life Culture Pty(Ltd) Fashion & Culture {PR & Marketing Director} (2021 – 2022)

• Campaign Management: manage the influencer marketing and advertising campaigns for Vibe Life Culture.
• Social Media Management: manage all of VLC’s social media platforms.
• Marketing Director: manage the marketing of VLC as a shareholder.

Fever Media & Marketing Pty(Ltd) (2021 – 2023)

• Social Media Management: provide Social Media Management services to Fever’s clients.
• Public Relations: provide Public Relations services to Fever and their clients.
• Brand Representation: dress in full Fever brand colours and represent them in the media and in many public relations campaigns. Rebecca attended a major clientele event and did a radio interview in representation of Fever.
• Campaign Management: manage the influencer marketing and advertising campaigns of Fever’s clients.

At DJEDAI Studios Pty(Ltd) (2019 – present)

• Research: sourcing information and important assets for production scripting and Pre-Production Management, finding relevant brands and people.
• Talent Management: finding talent such as Influencers, Models and other relevant Peoples suited for Advertisement production, and Brand Representation.
• Production Management: handling the Pre-production administration including Talent acquisition for Advertisements Videos and other Digital Media.
• Client Management (Internal & External Communication): communicating with potential clients, managing client relations and attending business meetings and events to liaise within the Film & TV industry.
• Campaign Management: managing Djedai Studios’ clients’ advertising campaigns.

African Entertainers Consultancy Pty(Ltd): Red Femicycle & The Black Circus of the Republic with Ibokwe (2020 – 2023)

• Public Relations: PR Consultancy, Marketing ideas and directions, media communications, scheduling interviews, managing the media database, writing and releasing Press Releases and other written communication.
• Client Relations: liaising with all stakeholders; the theatre, stageplayers, the production team and the artists.
• Social Media Management: Posting and engaging with the audience, encourage attendance. Manage the Facebook, Instagram and LinkedIn pages.
• Publicity Management: promote the brand of the play, interact with media outlets, set up TV interviews {Morning Live 1 November 2020}, Radio interviews (SAFM & Alex FM) and Magazine features.
• Advertising & Marketing Campaign Management: managing the digital marketing and advertising campaigns for the theatre exhibitions and plays. Adapting to campaign results in real-time and adjusting to the needs of the campaigns to ensure success.

At  The Daily Coffee Cafe Franchise Pty(Ltd), (2020)

• Public Relations: liaising with local community groups, influencers and businesses to promote the coffee shop and encourage public engagement with the Brand.
• Digital Marketing: managing the production of digital content such as Video, Audio, Imagery and Graphics, branding and promotion to the relevant audience.
• Social Media Management: communicating with patrons, handling customer complaints and online reviews, writing engaging posts and responding to comments. Platform management, Posting stories & Engagements.
• Project Management: producing campaigns to launch new meal flavours and recipes, running online promotions and competitions to encourage customer engagement, and managing campaigns from start to finish.

At Ooh Girl H&B Salon Pty(Ltd) (2019)

• Public Relations: mostly Customer Relations, managing customer queries and complaints. Brand Promotion to grow audience and boost brand affinity.
• Social Media Management: communicating with customers and regular clients. Managing their Facebook & Instagram accounts, designing the layout and appearance of the pages. The Facebook page was grown from +100 likes up to 1 156 likes in a short space of time.
• Production Management: managing the production of digital content namely, Video & Audio specially produced for the brand, Photoshoots and Graphics production to effectively communicate the message of the brand. {Produced in Partnership with Djedai Studios (Pty) Ltd}.
• Strategic Communications: establishing connections with other Brands and Businesses that compliment the hair salon to build meaningful relationships, promote products and joint events.